RSS Feeds

Stories are circulating about CRM being RSS enabled. This will be used to publish data from CRM such as quotes, products, supplier etc.
More at
Update: Bill Gates talked about RSS Feeds from CRM at his keynote at the PDC
Today RSS is mostly used to connect to Web sites, to read blogs, to subscribe to news sites like this, but we really believe that RSS is going to be transformed into more of a platform that also embraces business applications, and let’s customers, suppliers, and vendors subscribe to RSS feeds through corporate Web sites. So we see RSS as a great way to publish information not just to end users, but also to customers, and partners, and perhaps employees.

The Microsoft Dynamics CRM team is doing just this with the next version of Microsoft Dynamics CRM version 3.0. What you’re seeing here is a Web page that lets you access Microsoft CRM from the Internet, you can almost think of it as Outlook Web access, or Microsoft CRM, this is just running in the browser. You can see it’s actually a very rich user interface, but at the top you’ll notice an XML feeds button. When I click on this XML feeds button Microsoft CRM will actually show all the different Web feeds, or RSS feeds that it publishes to customers, suppliers.

In this case I’d like to subscribe to the quote feed for this particular product, the Touring 3000 product. I drill into that, and you’ll actually see we’re taking that RSS information and presenting it in a very nice way. If I drill down into the Touring 3000 quote, sure enough you’ll see that MS CRM is taking the richness of that XML and presenting it a very, very rich way. And that’s it. I’ve subscribed to this RSS feed, and now I don’t have to run a query every day to see the latest quotes on this product.


About Julian Sharp

I have worked with Dynamics CRM/365 since 2004 and have been involved in over 100 CRM projects. I am a Dynamics 365 MCT and teach Dynamics 365 and Azure in the UK and across Europe
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