App Overview
Dynamics 365 for Marketing is an App for organisations that perform B2B marketing activities. Dynamics 365 for Marketing allows you to find and nurture leads until they are sales ready.
Dynamics 365 for Marketing works with Dynamics 365 for Sales.
For B2C Marketing, Microsoft recommends Adobe Marketing Cloud.
Key Features
Below are the main features of Dynamics 365 Marketing. This is not meant to be exhaustive but a fundamental level introduction to the App’s features.
- Lead Scoring
- Marketing Emails
- Marketing Pages
- Campaigns
- Customer Journeys
- Segmentation
- LinkedIn Integration
- Events
More Information
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/overview
This post is part of a series for preparing and revising for the Dynamics 365 Fundamentals exam, MB-900. You can find the whole series here.
Microsoft Dynamics 365 UK MCT 
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